"The Street Where Originality Lives"

Last summer I wrote about some excitement in the Wick. Here at Bridget Riley Studios we were all very preoccupied watching the shooting of the aptly (for us) named Adidas advert "The Street Where Originality Lives". Beckaham and Snoop Dawg have been spliced in, I can't imagine they graced the Wick with their presence.

As my good friend and studio neighbour Wilfrid Wood said:

"...that looks like terrifically good fun! I wish Dace Road really was like that all the time."